KA LIA UNIVERSE

I had the opportunity to meet Ka Lia Universe and her manager on set during a video shoot. Recognizing her growing social media presence and current success as a musician, I proposed the idea of planning and producing a photo shoot with a luxury accessories brand based in Chicago, with whom I've previously collaborated.

After presenting Ka Lia to the client, we successfully negotiated compensation for paid social media posts, as well as covered travel expenses and received gifted merchandise. In addition, I organized an editorial photo shoot focused on creating images for merchandise purposes to sell on her online fan shop.

Ka Lia Universe

— Comp Card, designed and digitals photographed by Chufue Yang.

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